Welcome to Dirks Insurance Group, LLC

Dirks Insurance Group, located in Coeur d’Alene, Idaho, is an independent insurance group that has been serving the insurance needs of North Idaho residents for many years. We offer health insurance, Medicare supplemental insurance, life insurance, dental insurance, vision insurance, disability insurance, and long term care insurance policies for individuals and small businesses. We shop and compare plans and rates with all of the major insurance carriers in our area to provide our clients with the best insurance plan options and rates available. Some of the different insurance companies we represent include BlueCross of Idaho, Regence BlueShield of Idaho, BridgeSpan, PacificSource, Delta Dental of Idaho, Vision Service Plan (VSP), Humana, Mutual of Omaha, Transamerica, AARP, Genworth, Assurity Life, Aetna, and Banner, among others.

At Dirks Insurance Group, we strive to educate our clients on the different insurance policies available, so they are equipped to choose the plan that best fits their needs. By keeping our focus on health, life, and disability insurance, we are able to devote time to staying apprised of the evolving health insurance laws and regulations, so we can pass that information along to our clients.

Commitment to customer service and knowledge of the most current and competitive insurance plans available are what set Dirks Insurance Group apart from other insurance agencies.  Our goal is to make long term relationships with our clients and to be a health insurance resource our clients can turn to when questions arise regarding their policies.

If you would like to learn more about Dirks Insurance Group or about the services we provide, please call (208) 664-9272, or stop by our office. Dirks Insurance Group is conveniently located in the Oxyfresh Building in Riverstone at 1875 N Lakewood Drive, Suite 102, in Coeur d’Alene, Idaho.

About Us


Mike Dirks, owner and insurance broker of Dirks Insurance Group, is an Idaho native who understands and appreciates the economics of North Idaho and can relate to the insurance needs of local small businesses and individuals. Mike enjoys building relationships with his clients and providing quality customer service. He is dedicated at staying informed of the health care changes and the effects those changes have on his clients.

Mike is an active member, and currently serves as President of NIAHU (North Idaho Association of Health Underwriters). Mike has been recognized as NIAHU’s Member of the Year for exemplifying honesty, integrity and professionalism in the health insurance industry. In his spare time, Mike enjoys spending time with his wife and four children, raising animals, gardening, hiking, and camping. Mike can be reached at mike@dirksinsurance.com.


Brian Glidden, insurance broker with Dirks Insurance Group, relocated from Illinois to the area after visiting and falling in love with the beauty of North Idaho in the spring of 2014. Before beginning his career in insurance, Brian worked in the sheet metal industry for 20 years.

Brian and his wife Kate have three beautiful children, and they feel blessed to be able to raise them in an area with family values and friendly people. In his spare time, Brian enjoys spending time on Lake Pend Oreille. He is also a Cub Scout Cub Master and is passionate about helping boys in our community grow into role models and future leaders.

Brian is looking forward to providing the same quality service that Dirks Insurance Group is known for and meeting with and helping clients with any insurance questions they may have. Brian can be reached at brian@dirksinsurance.com.


Michelle Dennison, account manager with Dirks Insurance Group, has over 33 years of experience in customer service from her careers in retail and hospitality. Originally from Los Angeles, California, Michelle has lived in several states throughout this great country. Fifteen years ago, she made the easy decision to call North Idaho her home and settle down to raise her children.

Michelle also currently attends North Idaho College in Coeur d’Alene and is working towards obtaining her AAS Degree. She is the current ASNIC President for the Business Professionals of America, which is the leading Career and Technical Student Organization for students pursuing careers in business management, office administration, information technology, and other related career fields.

Michelle is always ready to assist clients with friendly, expeditious service. Contact Michelle at 208-664-9272 or michelle@dirksinsurance.com if you would like to make an appointment with Mike Dirks or Brian Glidden.